SPE Education Day

Speeding up your Field Connectivity
SPE Education Day

SPE Education Day


SPE Education Day
March 28, 2025
Hosted by Phoenix Contact & Telebyte

SPE Education Day is a great opportunity to learn about the latest updates on Single Pair Ethernet and Ethernet APL as Phoenix Contact and Telebyte SPE introduce new solutions that support ethernet transmission over a single pair of wires. Learn what Phoenix Contact and Telebyte are doing to support SPE and APL in factories, buildings, and process plants from cables, connectors and switches to portable testing devices that facilitate long distance cable deployments.

AGENDA

Friday, March 28, 2025, at 1:00-2:00 p.m. EST

Panel Discussion: What’s new with SPE?

Standardized Plug System for PROFINET over SPE

A new harmonized SPE connector system for PROFINET over SPE will offer a standard mating face for applications in the control cabinet and in the field, with support for data and power transmission. This is an important milestone that aims to combine miniaturization and fast-speed communications into field connectivity.

CATAN Product Overview and Demonstration

Phoenix Contact’s Building Automation controller, CATAN, communicates with the extension modules via SPE. The simplicity of wiring the modules saves time and the 10Base-T1L connection enables the extension modules to be a remote drop. In this overview and demonstration, we will talk about the expansion capabilities and how SPE brings value to the installation process.

New 12-Port APL Field Switch

Phoenix Contact's new 12-port Advanced Physical Layer (APL) switch is designed for process automation. It enables direct two-wire Ethernet connections for sensors and field devices in hazardous areas, supporting data transmission and power supply over a single pair of wires. This reduces wiring complexity and costs while offering high bandwidth and low latency.

Telebyte Cable Qualifier and other SPE/APL testing

Developing a process for testing the continuity and integrity of various cables requires a portable and easy-to-use device. Telebyte offers a handheld cable qualifier as well as other advanced solutions for testing Single Pair Ethernet (SPE). Integrating Telebyte's technology into your cable testing protocol enhances its capabilities, providing accurate and reliable testing for various cable types and lengths.

Live Q&A

MEET THE EXPERTS


Steve Barber

Steve Barber Director of Product Marketing, Device Connectors, North America

Steve has worked in the electronic connector and cable assembly industry for over 35 years. During this time, he has held positions in field sales, business development, and product management. He has experience in both connector and cable assembly development, including flat-ribbon cables and associated connectors, high-speed cable assemblies, and value-add products. Steve has supported many large-scale Tier One customers in the commercial and industrial markets. During his 19-year career at Phoenix Contact, he has held roles as a specialist and product marketing manager and is currently the Director of Product Marketing for the Device Connector business unit.

Guadalupe Chalas​

Guadalupe Chalas​ Senior Marketing Specialist, Data Connectivity, Device Connectors

In the last decade, Guadalupe has held roles in R&D, product design, and product management for Automotive and Industrial connectivity solutions, focusing on Single Pair Ethernet technology. She has also been awarded three patents for the innovative design of automotive Ethernet connectors. In her current role, Guadalupe is a subject matter expert for high-speed device connectivity, promoting new technologies for data communications and helping customers select the right data transmission technology for their applications.

Arnold Offner

Arnold Offner Strategic Marketing Manager, Automation Infrastructure, Development & Manufacturing

For the past 30 years, Arnold has supported sales, marketing, training, and product management in the field of industrial automation at Phoenix Contact. In the most recent decade, he has predominantly focused on the Process Automation arena, including the APL Project, and Single Pair Ethernet for Factory and Process Automation.

Arnold has worked for Phoenix Contact on three different continents, and he is constantly inspired by what he considers a truly great learning experience. Arnold has also published several technical articles about APL.

Haroon Rashid

Haroon Rashid Senior Business Development Manager

Haroon has been responsible for marketing, product, and business development for over 30 years. He joined Phoenix Contact in 2011 as an Industry Manager for Transportation Infrastructure.

Haroon is currently responsible for the business development of smart cities and smart buildings, where he identifies and reduces product gaps, growing business through strategic and tactical efforts. He chairs the Smart Cities Center of Excellence at the Global IoT Community, and the Phoenix Contact Industry Value Proposition Committee on the Digitalization Team. Haroon has presented as SME at conferences including the International Transportation Forum, (ITF), Oracle Open World, CharIN, and more.

Michael Breneisen

Michael Breneisen President, Telebyte Inc.

I joined Telebyte 35 years ago and became President in 1999. It has been an exciting time, especially the last three years, as I have led the strategic direction of the company towards investing in the development of Single Pair Ethernet (SPE) testing solutions. Our strategic growth has been focused on helping customers accelerate deployment, shorten time to market, achieve standards compliance and more. We have invested our resources in developing tools such as cable qualifiers for testing existing field cables and laboratory equipment for testing and debugging SPE/APL switches and sensors. In a very short time, Telebyte has become the “Industry Standard” in Ethernet-APL Conformance and Interoperability testing in the Process Automation market segment.

SESSION RECORDING


Comprehensive services and consulting services
Request a free consultation with our experts

Phoenix Contact continues to focus on the potential benefits of Ethernet technologies in the factory, process and building automation markets. Our experts have ample experience with the requirements for the implementation of Ethernet networks and have supported numerous customers with products and individual solutions for a wide range of applications. Let us provide you with personalized advice and comprehensive product portfolio and consulting services to suit your individual needs.

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Request a consultation now

2024 Ethernet Solutions Series


Factory Automation

FACTORY AUTOMATION Tuesday, October 15, 2024, at 1:00 p.m. EST / 10:00 a.m. PST

Meet the experts: IP infrastructure in Factory Automation
Ken Austin, Steve Barber (Moderator), Guadalupe Chalas, Grant Vandebrake

In our first segment, we will explore the status of factory communication- what the current industrial Ethernet landscape enables, the evolution of industrial communications, and what the future could look like. We will discuss the importance of Ethernet in communication and power and the need to extend industrial Ethernet to devices in remote locations to effectively enable a homogeneous Ethernet infrastructure, from sensor to cloud.

Device communication trends and challenges in Factory Automation
Joel Boone, Nate Owens, Andy Rink

In this segment, our experts investigate trends in device communications and how these trends lead to increased performance requirements such as speed, latency, robustness, distance of deployment, cable reduction, and ease of installation.

SPE showcase: Single Pair Ethernet introduction and demo
Ken Austin and Guadalupe Chalas

Next, we will discuss Single Pair Ethernet and its communication and powering capabilities while doing a walkthrough of an SPE working demo. The demo features Modbus RTU and Modbus TCP devices working side-by-side and illustrates the simplicity of SPE for communication and powering devices in remote locations.

Process Automation

PROCESS AUTOMATION Wednesday, October 16, 2024, at 1:00 p.m. EST / 10:00 a.m. PST

Ethernet-APL: Introduction and origin
Arnold Offner

In this session, attendees will learn about Ethernet-APL and how it enables Ethernet communication in hazardous locations, from the origins of the Ethernet-APL project to technical information on how to get started with the design and implementation of this technology.

Ethernet-APL showcase and device communication trends in Process Automation
Jason Nicholl

Here, we will explore trends in process automation that are driving the need for Ethernet over long distances and in hazardous locations. Our expert will show how existing communication methods often fall short in supporting the speed and distance requirements of modern field instrumentation. We will also showcase the Ethernet-APL switch.

Meet the experts: How to implement a holistic Ethernet infrastructure in Process Automation
Ken Austin, Steve Barber (Moderator), Guadalupe Chalas, Arnold Offner

In this discussion, our experts will address Ethernet in process plants and the challenges of enabling communications over copper wiring in intrinsically safe areas. This will also include the evolution from analog to digital communications from the 4-20mA current loop to EtherNet/IP and PROFINET. Learn the benefits of Ethernet-enabled field devices and how they provide efficient communication and seamless infrastructure in process plants.

Building Automation

BUILDING AUTOMATION Thursday, October 17, 2024, at 1:00 p.m. EST / 10:00 a.m. PST

Meet the experts: How to implement a holistic Ethernet infrastructure in Building Automation
Steve Barber (Moderator), Guadalupe Chalas, Michael Radau, Haroon Rashid

In this segment, gain knowledge about Ethernet requirements in plant, building, and room controls, how the different systems within these applications communicate, and the technology outlook as intelligent devices continue to become available. We’ll talk about issues with serialized communications in smart buildings and what technologies allow retrofitting versus new wiring when deploying smart devices.

Communication trends in Building Automation
Chris O’Reilly-Gronke

Here, we will explore the top trends in device communications for building automation and discuss whether Ethernet communication is a good fit to address the shortcomings of building communications.

Guidelines and demo showcase: SPE in existing building infrastructure
Guadalupe Chalas

In our final session, learn about SPE and how it enables Ethernet communications over existing cabling infrastructure by providing guidance on what parameters should be tested when evaluating whether a cable is suitable for Ethernet transmission over a single pair of wires.

SESSION RECORDINGS


FACTORY AUTOMATION

PROCESS AUTOMATION

BUILDING AUTOMATION

MEET THE EXPERTS


Ken Austin

Ken Austin Senior Product Marketing Specialist – Wired Ethernet

Ken started at Phoenix Contact in 2007, focusing predominantly on networking solutions for the Industrial Automation market. During his tenure, Ken has supported the specification of various Ethernet products, bringing his expertise to bear in many challenging applications. Ken's extensive Ethernet and Networking knowledge and trainings have enabled and enlightened hundreds of Phoenix Contact distributors and customers, contributing to the exemplary growth of the Ethernet switch line.

Steve Barber

Steve Barber Director of Product Marketing, Device Connectors, North America

Steve has worked in the electronic connector and cable assembly industry for over 35 years. During this time, he has held positions in field sales, business development, and product management. He has experience in both connector and cable assembly development, including flat-ribbon cables and associated connectors, high-speed cable assemblies, and value-add products. Steve has supported many large-scale Tier One customers in the commercial and industrial markets. During his 19-year career at Phoenix Contact, he has held roles as a specialist and product marketing manager and is currently the Director of Product Marketing for the Device Connector business unit.

Joel Boone

Joel Boone Product Marketing Manager, Field Device Connectivity

For the past 24 years, Joel has supported connector design-in and the product management of connectors primarily for electronic device OEMs, spanning a wide variety of industries and applications. For the last three years, Joel’s responsibility has focused on industrial-grade communication connectivity incorporated directly on a PCB design and the associated field connectivity supporting that communication to and from industrial devices. As Ethernet continues to lead industrial networking, Joel is currently responsible for managing copper solutions (RJ45s, M8s, M12s, Single Pair Ethernet, etc.), as well as fiber.

Guadalupe Chalas​

Guadalupe Chalas​ Senior Marketing Specialist, Data Connectivity, Device Connectors

In the last decade, Guadalupe has held roles in R&D, product design, and product management for Automotive and Industrial connectivity solutions, focusing on Single Pair Ethernet technology. She has also been awarded three patents for the innovative design of automotive Ethernet connectors. In her current role, Guadalupe is a subject matter expert for high-speed device connectivity, promoting new technologies for data communications and helping customers select the right data transmission technology for their applications.

Jason Nicholl

Jason Nicholl Senior Market Development Manager

Jason has been with Phoenix Contact since 2006, accumulating over seventeen years of experience in Industrial Automation. Starting as an engineering intern and advancing through various positions supporting Industrial Wireless to wired Ethernet systems, he is currently a Senior Market Development Manager with a specialized focus on Ethernet-based automation. Jason is passionate about the emerging trends of Single-Pair Ethernet and Advanced Physical Layer technology and is excited to introduce these topics to the automation marketplace.

Arnold Offner

Arnold Offner Strategic Marketing Manager, Automation Infrastructure, Development & Manufacturing

For the past 30 years, Arnold has supported sales, marketing, training, and product management in the field of industrial automation at Phoenix Contact. In the most recent decade, he has predominantly focused on the Process Automation arena, including the APL Project, and Single Pair Ethernet for Factory and Process Automation.

Arnold has worked for Phoenix Contact on three different continents, and he is constantly inspired by what he considers a truly great learning experience. Arnold has also published several technical articles about APL.

Chris O’Reilly-Gronke

Chris O’Reilly-Gronke Strategic Account Manager focusing on Data Centers, Semi-conductor Tool Builders, and Building Automation

Prior to his current role at Phoenix Contact, Chris spent nine years working with building automation system integrators in Southern California and Southwest Florida. As an outside sales rep for these firms, Chris saw the industry slowly shift from serial MSTP networks to the IP Ethernet networks that connect all DDC controllers. This migration has brought increased speeds and versatility in network building, along with new challenges, including increased cost, network security, and network ownership. Chris enjoys exploring the ever-evolving automation landscape and sharing how Phoenix Contact can utilize SPE to help our customers.

Nathan Owens

Nathan Owens Director of Product Marketing – Connectivity

For the past 15 years, Nate’s primary focus has been supporting industrial water-tight interconnect for signal, power, and data cabling. Ruggedized Ethernet spans from basic RJ45s enclosed in IP65+ housings to the development of new circular interfaces, i.e., 10 Gbps M12 X-code (IEC 61072-2-109), M8 D-code (IEC 61076-2-114), and Single Pair Ethernet (IEC 63171-5) that fuel mass adoption in the market. Nate is currently responsible for Phoenix Contact’s broad portfolio of industrial connectivity products that mount in a cabinet, bring a cable through an enclosure, or connect to field devices.

Michael Radau

Michael Radau Application Manager of Building IoT Devices, Device Connectors

Michael has worked in engineering sales and project management for the past 27 years. His extensive experience in industrial and building automation, as well as in the ICT sector, has enabled him to make great contributions in improving IoT and device connector solutions. In addition to his role at Phoenix Contact, Michael is an enthusiastic missionary of SPE technology and is involved in various working groups at the Single Pair Ethernet System Alliance.

Haroon Rashid

Haroon Rashid Senior Business Development Manager

Haroon has been responsible for marketing, product, and business development for over 30 years. He joined Phoenix Contact in 2011 as an Industry Manager for Transportation Infrastructure.

Haroon is currently responsible for the business development of smart cities and smart buildings, where he identifies and reduces product gaps, growing business through strategic and tactical efforts. He chairs the Smart Cities Center of Excellence at the Global IoT Community, and the Phoenix Contact Industry Value Proposition Committee on the Digitalization Team. Haroon has presented as SME at conferences including the International Transportation Forum, (ITF), Oracle Open World, CharIN, and more.

Andrew Rink

Andrew Rink DC Solutions Engineer and Market Development Manager

Andy has driven connectivity sales growth through design-in efforts at factory automation device OEMs for the last 20+ years. Now, as a Solutions Engineer and Market Development Manager at Phoenix Contact, he serves as a technical and sales resource for Ethernet applications and connectors. Leveraging his extensive knowledge, he helps our customers optimize their automation connectivity solutions and supports our sales teams in the field.

Grant Vandebrake

Grant Vandebrake Senior Global Systems Engineer, Ethernet, Automation Infrastructure

Grant Vandebrake has over a decade of experience in industrial controls, networking, and security, six of which have been spent working specifically with critical infrastructure industries. Grant started with Phoenix Contact in 2013 as a solutions engineer, programming PLC applications for customers primarily related to SCADA. From there, he started working on secure remote SCADA networking for utilities and process customers. In 2019, Grant completed the SANS course for industrial control systems security and received his GICSP certification. Currently, Grant supports network and security application design in critical infrastructure markets for Phoenix Contact globally.

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