Hannover Messe 2024

Thank you for visiting our booth at Hannover Messe 2024. We would be pleased to see you again at Hannover Messe 2025 from March 31 to April 4, 2025.
Phoenix Contact employee standing in front of sectors that exchange renewable energy with each other

Hannover Messe 2024: guests and visitors were impressed

Under the motto “The future starts now – are you ready?”, we once again experienced a successful Hannover Messe together with you in 2024.

With enthusiasm and passion, we were able to make our vision of the future of the All Electric Society tangible for guests and visitors: the idea of a world in which energy generated in a carbon-neutral way is available in sufficient quantities everywhere and at all times.

There are already a large number of technical innovations ready for us to realize a sustainable tomorrow – from cybersecurity, through power-to-X, right through to direct current. We take a holistic view of energy flows and develop solutions for the generation, storage, and distribution of energy right through to optimized consumption.

Would you like to find out more about technologies that sustainably implement sector coupling between industries? We certainly have the right solution for your challenge.

New products from Phoenix Contact

New products

Our engineers are constantly developing innovations in connection technology, device connection technology, and automation technology. Find out how our new products can help you plan and implement your applications.

Phoenix Contact booth at the Hannover Messe

What is the Hannover Messe?

The Hannover Messe is the leading trade fair for international industry. It is based on several leading trade fairs on the key topics of modern industry:

  • Integrated Automation, Motion & Drives: International leading trade fair for integrated automation, industrial IT, drive and fluid technology
  • Digital Factory: International leading trade fair for integrated processes and IT solutions
  • Energy: International leading trade fair for integrated energy systems and mobility
  • Industrial Supply: International leading trade fair for supplier solutions and light construction
  • Research and Technology: International leading trade fair for research, development and the transfer of technology

The leading trade fairs are oriented toward various technologies and areas of application. In 2018, the leading trade fairs Industrial Automation and MDA were merged to create a new, annual event – Integrated Automation, Motion & Drives (IAMD). The IAMD covers the entire spectrum of industrial automation, IT, drive and fluid technology. This provides companies with a platform to showcase solutions for intelligent production processes. This turns the smart factory into a reality. Phoenix Contact is represented at the new leading trade fair in Hall 9.

Phoenix Contact at the Hannover Messe

Phoenix Contact at the Hannover Messe

Phoenix Contact has a special connection with the industrial trade fair, and not just due to its close physical proximity. The Blomberg-based company has been at each Hannover Messe with its technological innovations for more than 70 years.

Along with Siemens and Rittal, Phoenix Contact is now one of the largest exhibitors at the Hannover Messe. Our experts will be providing you with the latest information on the topics of automation and electrical engineering. They will be presenting you with future-proof solutions for the Industry 4.0 era. With over 100 years of experience, Phoenix Contact is already working on tomorrow’s intelligent production, today.

Our highlights from over 70 years of the Hannover Messe

Phoenix Contact booth at the Hannover Messe in 1960

Phoenix Contact and the Hannover Messe: A long friendship

Phoenix Contact has been represented at the Hannover Messe with technological innovations since 1953.

The world’s largest industry trade fair is the highlight of the business year: New products are presented to the public here for the first time.

The company has experienced some very special highlights throughout the 70 plus years of the trade fair.

Obama visits Phoenix Contact at the Hannover Messe

Obama visit: Into the future with the Chancellor and the President

The USA was the partner country of the Hannover Messe in 2016. The US President at the time, Barack Obama, took this opportunity to visit Hanover. During the traditional tour of the trade fair with Chancellor Angela Merkel, he was shown outstanding technical innovations.

On this occasion, Frank Stührenberg and Jack Nehlig demonstrated the new e-mobility fast charging connector to them at the Phoenix Contact booth. A special highlight: The DeLorean DMC-12 sports car from the film series “Back to the Future” was rebuilt to illustrate the topic of fast charging technology. President Obama was not only enthusiastic about the innovative charging technology. He also impressed the Chancellor and the Phoenix Contact CEO, Frank Stührenberg, with his film knowledge.

The history of the Hannover Messe

Origin

The self-proclaimed motto of the largest industrial trade fair in the world is “Tradition and Innovation”. It was established in 1947 as the “Hannover Export Fair 1947” under the banner of the German company Deutsche Messe- und Ausstellungs-AG, Hannover-Laatzen. After the Second World War, the new industrial trade fair was to provide a counterpoint to the Leipziger Messe in the former GDR and to emphasize the innovative power of West Germany.

Growing internationalization

As a venue for international contacts, the Hannover Messe quickly attracted attention from international guests. As early as 1950, there were exhibitors from ten different countries, one of these being the USA. Over the years, the trade fair has become increasingly international. The first partner country was Brazil in 1980. Since then, companies of a different country have presented their products each year.

The Hannover Messe today

Today, the leading trade fair is the barometer for technological developments. The exhibition is currently dominated by topics such as the Internet of Things, industrial digitalization, robotics and renewable energies. Numerous innovations for Industry 4.0 – the digital industrial revolution – will continue to be introduced over the next few years.

Hannover Messe FAQs – tickets and travel

Multi-lane road with many cars and city in background with FAQ inscription in the figure
Multi-lane road with many cars and city in background with FAQ inscription in the figure
Multi-lane road with many cars and city in background with inscription FAQ in picture
Multi-lane road with many cars and city in background with inscription FAQ in picture
Multi-lane road with many cars and city in background with inscription FAQ in picture
Multi-lane road with many cars and city in background with inscription FAQ in picture
Multi-lane road with many cars and city in background with FAQ inscription in the figure

Hannover Messe 2025 is one of the largest industrial trade fairs in the world. The next trade fair will be held from March 31 to April 4, 2025. The trade fair will be open from 9.00 a.m. to 6.00 p.m. daily.

Multi-lane road with many cars and city in background with FAQ inscription in the figure

From March 2025, you can request free tickets for Hannover Messe 2025 via this website.

Multi-lane road with many cars and city in background with inscription FAQ in picture

After completing the Phoenix Contact order form to request your free ticket, you will receive a ticket code by email. Use this ticket code to request a ticket free of charge on the official Hannover Messe website.

Multi-lane road with many cars and city in background with inscription FAQ in picture

You can easily reach the Hannover Messe grounds by car.
If you are coming from the north or south, you can reach the trade fair grounds via A7 in the direction of Hannover and then via A37, in the direction of Hannover/Messe.
Coming from the east, take A2 towards Hannover and A37 towards Hannover/Messe to reach the trade fair grounds.
From the west you can reach the Hannover Messe via A2 towards Hannover, A7 towards Kassel, B65 towards Hannover and then via B6 towards Hannover Messe.
The address to enter in your navigation device is: 30521 Hannover, "Hermes Allee" or "Messegelände".
There are enough fee-based parking spaces in the area around the trade fair grounds.
Charging stations for electric vehicles can be found in the North 4 and South 32 parking lots.
More information about parking is available here:

Learn more
Multi-lane road with many cars and city in background with inscription FAQ in picture

You can easily reach the Hannover trade fair center from the city center by S-Bahn, U-Bahn, or bus:

  • Take the S-Bahn lines S4 or S8 to Hannover Messe/Laatzen
  • Take U-Bahn line 8 or 18 to Hannover Messe/Nord
  • Take U-Bahn line 6 or 16 to Hannover Messe/Ost
  • Take bus lines 340 and 341 to Gutenbergstraße (South Entrance) and get off at the Messe/Laatzen stop (West Entrance 1)

Multi-lane road with many cars and city in background with inscription FAQ in picture

Arrival by Deutsche Bahn long-distance train:
If you are arriving by train, you can reach the trade fair grounds via the Hannover/Laatzen trade show train station, which is approx. 400 m from the WEST entrance. Alternatively, you can reach the trade fair grounds via the main train station and from there by U-Bahn lines 8 or 18.

Arrival from Hannover Airport (HAJ):
From Hannover Airport, you can reach the trade fair grounds center by taking S-Bahn line 5 in the direction of Hannover Hauptbahnhof (main train station). From there, take U-Bahn line 8 or line 18. The total travel time is about 1 hour.
Bus shuttle service is also offered from the airport to the trade fair grounds (WEST) during the show. Travel time is about 45 minutes.

Hannover Messe FAQs – visiting the trade fair

Customers at the AES exhibition at Hannover Messe 2023 with FAQ in the figure
Customers at the AES exhibit at the Hannover Messe 2023 with the inscription FAQ in the image
Customers at the AES exhibition at Hannover Messe 2023 with FAQ in the figure
Customers at the AES exhibition at Hannover Messe 2023 with FAQ in the figure
Customers at the AES exhibit at the Hannover Messe 2023 with the inscription FAQ in the image
Customers at the AES exhibition at Hannover Messe 2023 with FAQ in the figure

Phoenix Contact’s main booth is located in Hall 9, Booth F40. Phoenix Contact will also be at other booths that focus on various topics. The official Phoenix Contact booth map showing all booths and who will be at the booths can be found here on the page shortly before the trade fair.

Customers at the AES exhibit at the Hannover Messe 2023 with the inscription FAQ in the image

The Hannover Messe floor plan will be available shortly before the start of the fair. There is also a map of the entire exhibition grounds and parking areas.
You can find the current plans here:

Find out more
Customers at the AES exhibition at Hannover Messe 2023 with FAQ in the figure

Along with the opening ceremony, the Hannover Messe also includes many other events, conference stages, award ceremonies, and activities. Ahead of the trade fair, you will find the entire supporting program here:

Find out more
Customers at the AES exhibition at Hannover Messe 2023 with FAQ in the figure

The current German Chancellor usually opens the Hannover Messe together with a head of state from the partner country. Norway was the partner country of the Hannover Messe 2024.
German Chancellor Olaf Scholz opened the Hannover Messe 2024 together with Dr. Ursula von der Leyen, President of the European Commission, and H.E. Jonas Gahr Støre, Prime Minister of the Kingdom of Norway.

Customers at the AES exhibit at the Hannover Messe 2023 with the inscription FAQ in the image

The free WLAN at the Hannover Messe is called “MESSEfreewifi”, and you can use it daily for up to three hours. You can use the free Wi-Fi in the entrance areas, the exhibition halls, and elsewhere on the exhibition grounds.
There are also different areas such as the “EBi” information counters, entrance areas, and various catering areas that offer additional hotspots. Access is available via the “MESSEhotspot” WLAN.