Olaf Scholz visits the Phoenix Contact booth at the Hannover Messe 2023

Empowering a sustainable world: guests and visitors were equally enthusiastic

This year, we are celebrating a very special anniversary together with you: our 100th birthday! The Hannover Messe is a good opportunity to bring our actions and activities to life. As part of our anniversary year, we had the pleasure of welcoming a very special guest to our booth: German Chancellor Olaf Scholz. With enthusiasm and passion, CEO Frank Stührenberg presented our vision of the All Electric Society to him when he visited our booth: the idea of a world in which energy from renewable resources is affordable and available in sufficient quantities everywhere, at all times, and for everyone.

Olaf Scholz, who was accompanied by Indonesian President Joko Widodo, was equally enthusiastic. This inspires us to continue making our vision a reality and to consistently develop this idea further together with our customers and partners.

Employees in product development as part of the Highlights

Highlights and technology trends for 2023 Solutions for a sustainable world

The products and solutions for electrification, networking, and automation from Phoenix Contact are helping to open up new technical and economic opportunities that make people’s lives easier and better. We will continue to pursue this aim in the future.

You can find our 2023 highlights for your applications here:

Phoenix Contact booth at the Hannover Messe

What is the Hannover Messe?

The Hannover Messe is the leading trade fair for international industry. It is based on several leading trade fairs on the key topics of modern industry:

  • Integrated Automation, Motion & Drives: International leading trade fair for integrated automation, industrial IT, drive and fluid technology
  • Digital Factory: International leading trade fair for integrated processes and IT solutions
  • Energy: International leading trade fair for integrated energy systems and mobility
  • Industrial Supply: International leading trade fair for supplier solutions and light construction
  • Research and Technology: International leading trade fair for research, development and the transfer of technology

The leading trade fairs are oriented toward various technologies and areas of application. In 2018, the leading trade fairs Industrial Automation and MDA were merged to create a new, annual event – Integrated Automation, Motion & Drives (IAMD). The IAMD covers the entire spectrum of industrial automation, IT, drive and fluid technology. This provides companies with a platform to showcase solutions for intelligent production processes. This turns the smart factory into a reality. Phoenix Contact is represented at the new leading trade fair in Hall 9.

Phoenix Contact at the Hannover Messe

Phoenix Contact at the Hannover Messe

Phoenix Contact has a special connection with the industrial trade fair, and not just due to its close physical proximity. The Blomberg-based company has been at each Hannover Messe with its technological innovations for 70 years.

Along with Siemens and Rittal, Phoenix Contact is now one of the largest exhibitors at the Hannover Messe. Our experts will be providing you with the latest information on the topics of automation and electrical engineering. They will be presenting you with future-ready solutions for the Industrie 4.0 era. With almost 100 years of experience, Phoenix Contact is already working on tomorrow’s intelligent production today.

Our highlights from 70 years of the Hannover Messe

Phoenix Contact booth at the Hannover Messe 1960

Phoenix Contact and the Hannover Messe: A long friendship

Phoenix Contact has been represented at the Hannover Messe with technological innovations since 1953.

The world’s largest exhibition represents the highlight of the business year: New products are presented to the public here for the first time.

The company has experienced very special highlights throughout the 70 years of the trade fair.

Obama visits Phoenix Contact at the Hannover Messe

Obama visit: Into the future with the Chancellor and the President

The USA was the partner country of the Hannover Messe in 2016. The US President at the time, Barack Obama, took this opportunity to visit Hanover. During the traditional tour of the trade fair with Chancellor Angela Merkel, he was shown outstanding technical innovations.

On this occasion, Frank Stührenberg and Jack Nehlig demonstrated the new e-mobility fast charging connector to them at the Phoenix Contact booth. A special highlight: The DeLorean DMC-12 sports car from the film series “Back to the Future” was rebuilt to illustrate the topic of fast charging technology. President Obama was not only enthusiastic about the innovative charging technology. He also impressed the Chancellor and the Phoenix Contact CEO, Frank Stührenberg, with his film knowledge.

The history of the Hannover Messe


The self-proclaimed motto of the largest industrial trade fair in the world is “Tradition and Innovation”. It was established in 1947 as the “Hannover Export Fair 1947” under the banner of the German company Deutsche Messe- und Ausstellungs-AG, Hannover-Laatzen. After the Second World War, the new industrial trade fair was to provide a counterpoint to the Leipziger Messe in the former GDR and to emphasize the innovative power of West Germany.

Growing internationalization

As a venue for international contacts, the Hannover Messe quickly attracted attention from international guests. As early as 1950, there were exhibitors from ten different countries, one of these being the USA. Over the years, the trade fair has become increasingly international. The first partner country was Brazil in 1980. Since then, companies of a different country have presented their products each year.

The Hannover Messe today

Today, the leading trade fair is the barometer for technological developments. The exhibition is currently dominated by topics such as the Internet of Things, industrial digitalization, robotics and renewable energies. Numerous innovations for Industry 4.0 – the digital industrial revolution – will continue to be introduced over the next few years.