Rachel Boyd - Digital Marketing Specialist
Who are you and what is your job at Phoenix Contact?
My name is Rachel Boyd and I have worked at Phoenix Contact for almost 13 years. I have a BA in Illustration and a professional postgraduate diploma in Marketing. I am the Digital Marketing Specialist for the UK subsidiary of Phoenix Contact. I translate all the campaign ideas created in our marketing meetings into digital communications such as social media posts, e-mail marketing, advertising, website landing pages…anything digital!
What is special about your job and why do you like doing it?
The variety of activities never make it boring. I also love that with digital marketing you get to see results almost immediately and can easily see whether something has been a success or not. It’s exciting to see in real time. More traditional marketing methods are much harder to measure and are often more expensive.
What are you doing in your life to make your life more digital?
Like most people, my life is on my phone! My diary tells me when and where I need to be, as well as my daughter who has a busier social life than me. I use a music streaming app instead of buying CDs, TV and movie streaming apps instead of DVDs, an e-reader instead of books (although I do still like a book!), email notifications instead of letters by post, even my daughter’s school sends notifications via the school app, as well digital booking of after school activities and school meals. I also order my shopping online, order most clothing etc online and book holidays online…everyday life is digital!
What always makes you smile or puts you in a good mood?
Watching my 6 year old daughter play and listening to the stories that she creates with her toys always makes me smile. But also, sunny days, drawing and painting and spending time with family and friends.