Brand spaces

We expand Corporate Design into the third dimension wherever people come into direct contact with companies and brands.

This is how we turn our Corporate Design into something that you can touch, enter, and experience – at trade fairs, in brand environments, at exhibitions, presentations, and events.

The manual for brand spaces provides all employees involved, no matter whether they are internal (Blomberg, Bad Pyrmont, Schieder, Paderborn) or external (all subsidiaries) with operating instructions and information on all questions concerning the daily company-specific appearance and in-house exhibition areas.

The manual describes basic design elements, different options, instruments and means for exhibiting products, graphics, and interior.

The furnishing elements displayed are to be used as an approved guide for equipping brand spaces at Phoenix Contact.

Definition

Communication in the environment is perhaps the most efficient way of forming the brand. The brand values can then be made visible externally. An accessible identity.

Shaping a brand space, with all its expressive power for content, visuals, and staging, provides a unique opportunity to positively influence the image of a brand.

Communication in the environment has always meant shaping events and experiences. There are new channels that allow visitors to tune into the experience, give them opportunities to share it with others, and then remind them of it later on.

The objective of a brand space

The Phoenix Contact Group aims to achieve a positive external impact, thanks to professionally designed brand spaces, serving the long-term success of the company. Consistent brand representation guarantees recognition and thereby a competitive advantage. It gives customers a feeling of familiarity.

Contact

Thilo Heisler
+49 5235 3-41835

Susanne Beineke
+49 5235 3-40211