Stage photography

In this guide, photographers, graphic designers, and image editors will find guidance on the media-purposed photographs of sample products for the Phoenix Contact website. Web presence is uniform worldwide; the presentation is defined. With a consistent identity, we provide the customer with familiarity and brand recognition.

Application

Stage photography is used for entry and sub-stages. In the Web Content Management System, text is assigned to the stages. For each stage, there are specific requirements.

All product stages have a defined linear curve (gradient from #ffffff to #eceff2). In the case of non-product stages a full-sized image is used. The images are never framed.

Entry page  

Entry page (homepage) of the product category with a piece of text

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Sub-page  

Sub-page of a product category with a piece of text

Perspective and angle

Two different photographic perspectives are used, which differ with respect to the setup and arrangement of the products. These are the field and the control cabinet perspectives.

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Field perspective examples  

Examples of field perspective

Field perspective

Products outside of the control cabinet, such as connectors, printed-circuit boards or printers, are photographed with a three-sided
view. The product lies on a surface in the “field”. Products are shown with a shadow. Headers, which run across the top of the image, are technically softened. Perspectives and angles are highlighted during the photo shoot.

Examples of control cabinet perspective  

Examples of control cabinet perspective

Control cabinet perspective

DIN rail-mountable devices are photographed according to the object height of the installation. Products are shown with a floating shadow. Perspectives and angles are highlighted during the photo shoot.

Preferred control cabinet perspective  

Examples of control cabinet perspective and field perspective

The product's installation location determines the perspective of the photography. In the event that products on the stage need to have their position depicted differently, the control cabinet perspective is preferable.

Product presentation

Examples of individual products  

Examples of individual products

Individual product

A product is shown on the DIN rail.

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Block of individual products  

Examples of blocks of individual products

Block of individual products

A block of individual products, for the purposes of a system concept of a product group. The products are shown joined together on a DIN rail.

Products of different systems  

Examples of products of different systems

Products of different systems

Every product is depicted on a separate DIN rail.

Examples of product ranges  

Examples of product ranges

Product ranges

Product ranges which are not functionally used together in a single application. Products are shown separated on a DIN rail.

Specific displays

Software perspective  

Examples of software perspective

Software perspective

The software packaging will always be shown. The packaging of the software will not be photographed, but technically generated. The motifs are designed by Graphic Design. Dependent upon requirements, up to three packages can be shown.

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Tool perspective  

Examples of tool perspective

Tool perspective

For bold, lavish presentation, tools are always displayed at an angle and pointing downwards. Product photos are used.

Examples of terminal block perspective  

Examples of terminal block perspective

Terminal block perspective

Terminal blocks are photographed in control cabinet perspective. In order to have a clearer view into the first open terminal block, the modified angle is highlighted in the photography. A total of ten consecutive terminal blocks has proven to be suitable.

Examples of electronics housing perspective  

Examples of electronics housing perspective

Electronics housing perspective

Electronics housings are photographed in field perspective. The housings are not functionally equipped. A feature may be shown (a floating component, a component lifted out from the DIN rail, etc.).

Examples of fieldbus components and systems  

Examples of fieldbus components and systems

Fieldbus components and systems

Fieldbus components and systems are photographed in field or control cabinet perspective. The familiar system logo is shown on the stage. The position of the logo is defined: to the top right of the product.

Examples of charging plug perspective  

Examples of charging plug perspective

Charging plug perspective

Charging plugs for E-Mobility are photographed in field perspective. In order to make the mating faces easier to see in the photography, a modified angle is highlighted.

Non-product stage

If an entry page is required (Carousel), it must be ensured that the subject also functions on the sub-page.

The main statements for the image must not be obscured by the text box. A reflection of the subject is not permitted.

The photo style is described in the Communication Manual under Visual language.

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Examples of entry stages  

Examples of entry stages

Entry stage

Examples of sub-stages  

Examples of sub-stages

Sub-stage

PROFICLOUD stage  

PROFICLOUD example

Systems

If a representative product cannot be photographed for a systemic product range, then an icon or a graphic may be used as an illustration.

The overall look, such as the display of a product image on a defined background, must be maintained.

PHOENIX CONTACT
GmbH & Co. KG

Flachsmarktstraße 8
32825 Blomberg, Germany
+49 5235 3-00