E-mailing

E-mailings from Phoenix Contact

These guidelines are intended to ensure that Phoenix Contact's image is preserved in e-mailings. The web style guide applies with respect to the design and function of elements.

There are three different types of e-mailings:

  • Newsletter
  • Promotion campaign e-mailing
  • Promotion contact e-mailing

All e-mailings can be customized with the form of address and personal contact teaser.

Newsletter

Phoenix Contact newsletter  

Phoenix Contact newsletter

Evalanche software from SC-Networks is used at Phoenix Contact to create newsletters.

Newsletters are sent on a regular basis. They cover different topics which are divided into categories. An automatic overview of the contents shows the headings of all the articles contained in the newsletter. It can be displayed in single-column or two-column format or hidden. An overview of the categories shows all the categories that are covered. It can be displayed or hidden.

A newsletter article has a heading, a short text, a link, and an optional single-column image. Images are left or right-justified. The design guidelines for images on web pages apply here.

The display of articles in the newsletter can be customized.

Promotion campaign e-mailings

Promotion campaign e-mailings  

Phoenix Contact promotion campaign e-mailings

Evalanche software from SC-Networks is used at Phoenix Contact to create promotion campaign e-mailings.

Promotion e-mailings are used to support individual marketing activities. The focus is on a topic, e.g., product launch. The visualization of a campaign is taken up in the e-mailing stage. A heading, stage text, and call-to-action button are part of the stage image. The entire image is linked.

The design guidelines for web page stages apply when creating e-mailing stages. The following also applies:

  • E-mailing stages are 550 pixels wide
  • E-mailing stages always have a call-to-action button
  • The stage heading, stage text, and call-to-action button are left-justified
  • The heading is in PxC GillAltOneMT font, size 26, black
  • The stage text is in Verdana font, size 12, black
  • The click text of the call-to-action button is in Verdana bold font, size 11.5, white

Promotion contact e-mailing

Phoenix Contact promotion contact e-mailing  

Phoenix Contact promotion contact e-mailing

Evalanche software from SC-Networks is used at Phoenix Contact to create promotion campaign e-mailings.

Promotion contact e-mailings are designed for the specific requirements of an invitation. The focus is on an event, e.g., a trade fair, seminar, road show, and a corresponding contact person. Invitations to online surveys can also be sent with this type of e-mailing. The e-mailing template does not offer any navigation or a stage.

Information about an event, e.g., date and place, is maintained directly in the introductory text field. Further information and details are provided in an additional article. In addition to text, the article can also contain an image and a link.

PHOENIX CONTACT
GmbH & Co. KG

Flachsmarktstraße 8
32825 Blomberg, Germany
+49 5235 3-00

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