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Use of web codes

What is a web code and how is it used at Phoenix Contact?

The purpose of web codes is to quickly and easily direct users of printed publications to further product information on the Phoenix Contact website. The target reference always has to be internationally available. This means that the content has to be rolled out in all the countries.

Moreover, it is important that the web codes refer to information offering a significant added benefit to the user.

How can I request a web code?

Web codes are generated centrally in the Communication Services unit at headquarters. During the introduction phase, Bernd Wenzel will be the central contact person for their generation.
Web codes are requested by the author of a publication, i.e., the editor or the graphic designer. The person who ordered the publication tells the author where to place the web codes. The author requests the appropriate type of web code (see table below) from Bernd Wenzel.

The generated web code is provided to the author and inserted into the publication. For web codes used to display a search result list (type ESPRIT meta facet web codes) the person ordering the web code needs to provide an excel file listing the corresponding products. New web codes will be generated only if this list is available (see following section).  

Which types of web codes are there and which information is needed for their generation?

There are three types of web codes, referring to three different types of target references. The following target references are possible:

  • Category page in the website's product area [PCCK type]
  • Product search result list [ESPRIT meta facet]
  • Defined URL in the Obligation Content of the website [WCM path]
  • Dynamic search result on the basis of product properties already defined by means of facets

Depending on the type, the person who ordered the publication has to provide different information.

TypeInformation
PCCKComplete PCCK number which the web code is supposed to refer to. Example: P-03-05-01
ESPRIT meta facetA list of the order numbers supposed to be displayed in the search result list later on
WCM pathThe URL which the web code is supposed to refer to. Only URLs referring to internationally valid content of the Phoenix Contact website are acceptable
DynalinkFirst of all, Dynalink has to be created (selection of product properties by means of facet values): Ordering is possible via Division's KeyUser (refer to separate process)

In the case of type “ESPRIT meta facet” web codes, the generated web code is reported back both to the author and to the person who ordered the publication. The person who ordered the publication is responsible for assigning the web codes to the listed products in ESPRIT. In ESPRIT, the “web code” attribute is used for assigning one or more web codes to a product. The product list can also be used as an uploading list for the quick maintenance of a larger number of products.

Attention should be paid when using the type “ESPRIT meta facet” web codes, as result lists generated via web codes are not dynamic. Therefore, in ESPRIT, web codes manually have to be assigned to new products added to the product family.

In the case of type Dynalink web codes, the person ordering them needs to provide a Dynalink to which the web code will refer to after its creation. The Dynalink can be ordered by the user via the KeyUser of his or her Division. The KeyUser uses the existing feedback form in the form of a checklist. For more information on the simplified process, refer to “Procedure for the generation of web codes”.

What does a web code look like and how is it displayed in printed publications?

Web code  

Web code teaser in print publications

A web code consists of a four-digit number combination preceded by a number sign (example: #1234).

The user can read about the correct use of the web code in info boxes that are, in terms of content, adapted to the corresponding publication. The information is usually placed at the beginning of printed publications.

Web code  

Web code icon

In printed publications, the web codes usually are referred to as illustrated in the image to the right.

For direct access, it is also possible to refer to the URL (example: phoenixcontact.net/webcode/#1234).

If the information is directly needed for use, the large alternative is used.

This eye-catching alternative was developed for use in the print catalog to inform the customer about product families not covered by the print catalog.

Procedure for the generation of web codes

Procedure for the generation of web codes

Procedure for the generation of type dynalink web codes

Procedure for the generation of type dynalink web codes

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  • Use of web codes

PHOENIX CONTACT
GmbH & Co. KG

Flachsmarktstraße 8
32825 Blomberg, Germany
+49 (0) 52 35 / 3-00