The purpose of web codes is to quickly and easily direct users of printed publications to further product information on the Phoenix Contact website. The target reference always has to be internationally available. This means that the content has to be rolled out in all the countries.
Moreover, it is important that the web codes refer to information offering a significant added benefit to the user.
Web codes are generated centrally in the Communication Services unit at headquarters. During the introduction phase, Bernd Wenzel will be the central contact person for their generation.
Web codes are requested by the author of a publication, i.e., the editor or the graphic designer. The person who ordered the publication tells the author where to place the web codes. The author requests the appropriate type of web code (see table below) from Bernd Wenzel.
The generated web code is provided to the author and inserted into the publication. For web codes used to display a search result list (type ESPRIT meta facet web codes) the person ordering the web code needs to provide an excel file listing the corresponding products. New web codes will be generated only if this list is available (see following section).
There are three types of web codes, referring to three different types of target references. The following target references are possible:
Depending on the type, the person who ordered the publication has to provide different information.
|PCCK||Complete PCCK number which the web code is supposed to refer to. Example: P-03-05-01|
|ESPRIT meta facet||A list of the order numbers supposed to be displayed in the search result list later on|
|WCM path||The URL which the web code is supposed to refer to. Only URLs referring to internationally valid content of the Phoenix Contact website are acceptable|
|Dynalink||First of all, Dynalink has to be created (selection of product properties by means of facet values): Ordering is possible via Division's KeyUser (refer to separate process)|
In the case of type “ESPRIT meta facet” web codes, the generated web code is reported back both to the author and to the person who ordered the publication. The person who ordered the publication is responsible for assigning the web codes to the listed products in ESPRIT. In ESPRIT, the “web code” attribute is used for assigning one or more web codes to a product. The product list can also be used as an uploading list for the quick maintenance of a larger number of products.
Attention should be paid when using the type “ESPRIT meta facet” web codes, as result lists generated via web codes are not dynamic. Therefore, in ESPRIT, web codes manually have to be assigned to new products added to the product family.
In the case of type Dynalink web codes, the person ordering them needs to provide a Dynalink to which the web code will refer to after its creation. The Dynalink can be ordered by the user via the KeyUser of his or her Division. The KeyUser uses the existing feedback form in the form of a checklist. For more information on the simplified process, refer to “Procedure for the generation of web codes”.
A web code consists of a four-digit number combination preceded by a number sign (example: #1234).
The user can read about the correct use of the web code in info boxes that are, in terms of content, adapted to the corresponding publication. The information is usually placed at the beginning of printed publications.