Phoenix Contact products are presented in the innovation room with high quality in mind. The camera is continually on the move and shows off the products. The products are introduced to the room using fast rotation and motion blur techniques. The audience is drawn to the product by briefly defocusing the camera. The products rotate around their central axes. The transition from one product to another flows and is realized by accelerating the rotation and motion blur. The products are never cropped and there is sufficient room between the product and the edge of the screen. The products have ample space, appear unrestricted and not at all confined. With this in mind, the product dimensions are aligned using the same scale.

Phoenix Contact
GmbH & Co. KG

+49 5235 3-42089

Carolin Schmidt-Steinmeyer

Video & Animation