Copy tone

Use active voice instead of passive

Whenever possible, replace instances of the verb “to be” with stronger verbs.

ActivePassive
The radio transmits the data back to the main control station.The data is transmitted by the wireless modules back to the main control station.
This new device easily integrates into existing systems.This new device is easily integrated into existing systems.

Use simple words or terms whenever possible

UseAvoid
SoConsequently
ImproveOptimize
Start, beginCommence

Remove unnecessary words and phrases

UseAvoid
Some, manyA number of
ToAs a means of
NowAt the present time

Be specific

UseAvoid
PlasticMaterial

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