I N T E R V I E W è Part time? Yes, I learned commercial subjects at the University of Applied Sciences in Hamburg that the typical engineer does not have in their portfolio at all. When I finished, there was a job at Hitachi in Hamburg: selling computer peripheral products in German- speaking countries. Japanese electronics companies were very successful at the time, and there was also the attraction of the unfamiliar business culture. Hitachi is an original Japanese company, very Japanese in structure and management. After a good two and a half years, I switched to Olympus. The Japanese have their European headquarters in Hamburg. Olympus was much more globally positioned, more oriented toward the depth of local value chains, and not as focused on Japan as its home market. This was at a time when Olympus was about to embrace digital photography, and there was no one there who knew anything about the accompanying graphical computer technologies. Gold-rush atmosphere again. Even if the beginning was troublesome, because at first nobody believed in the success of digital photography for laypeople. I have also been laughed at by the competition in press conferences. But after 1996, things really took off. This was a gigantic upheaval of the entire company. This is where you grow as a personality. I was in Japan a lot at that time, and even tried to learn Japanese. Well, the latter with rather modest success (laughing). è That sounds like a steep learning curve. Absolutely, that was a huge learning curve for a young engineer, culturally, professionally, in terms of sales. Later, I became active in medical technology. Most of the production of endoscopy technology took place in Hamburg. There, the issue again was digitalization, such as digital image recognition. But then things became difficult, because Olympus got into trouble due to a stock market scandal. Therefore, I switched to Bosch, or more precisely, to its subsidiary Blaupunkt in Hildesheim. Car radios, car hi-fi, the emerging navigation systems – these were consumer- oriented, exciting topics. My focus as Vice President Sales was to separate the aftermarket business from Bosch’s OEM business. From a Japanese to a traditional German, Swabian company – that was a great new experience. Even though a very difficult task was waiting for me, because here, for the first time, it was not a matter of building up, increasing development, and new tasks, but of consolidation, strategic developments, and much more about the business management issues. This kind of thing is not always easy. Staff reductions, new structures in sales – there were also many bitter moments. But profitability was achieved, the automotive business was merged with other Bosch activities, and the brand business was sold two years later. 46 UPDATE 4/21 The Phoenix Contact innovation magazine è And then you took the plunge into Baden? Yes, after this successful reorganization, I was supposed to go to the Diesel Division in Abstadt. But these diesel injection pumps were not necessarily my product image of the future. Then I heard about a connector manufacturer in the southern Black Forest, the company Metz Connect in Blumberg, and their new focus on data connectors. They desperately needed someone who knew something about marketing, structure, and financing. A family business of just 600 people in an industry new to me with connectors and electronic control components. At that time, I was the first General Manager ever recruited from outside. This required a great deal of personality and cooperation with the entrepreneur. The role was actually planned to last for three years, after which the sons were supposed to take over the Executive Board. It turned into a total of ten years, though. è How did you then find your way back to East Westphalia? During this period, I of course had contact with Phoenix Contact from time to time. After all, the world of connectors is quite transparent – and Phoenix Contact has a good reputation. And so my desire to work more closely with this company grew. At “Japanese was followed by Alemannic, with the scratchy throat similar to the Swiss.” Torsten Janwlecke, COO Phoenix Contact, on the changing cultures of his career path that time, there were no plans to return to East Westphalia. But OWL and connectors just belong together. Then, at the beginning of 2016, I was given the opportunity to join Phoenix Contact. è What attracted you to Phoenix Contact? Technology, the down-to-earth attitude, and the idea of a family business in which the owner still plays an essential role appealed to me. For me, it was important to realize that the connector business is actually an established business,